Sometimes you feel overwhelmed by the amount of blog post ideas you have, and other times it’s like pulling hair out to even think of one. How can it vary so much?!
Blogging for your business is something I feel passionately can really drive your interior design business growth and bring in new clients almost on autopilot.
But choosing exactly what to write about and how to write about it can be a difficult decision to make sure it’s worth your while.
I’ve compiled eight solid frameworks that can work on a repeat to really maximise your chances of blogging success as an interior designer, they are:
- Ideas & Inspiration
- How-To Guide
- Comparison
- Best Of
- Colour Schemes
- Trend Specific
- Lifestyle
- Seasonal
Each framework comes with it’s own set of specific ideas for interior design blog posts to get your started.
Your writing style or design style may sway you towards some more than others and don’t feel you need to do them all – experiment with different post types and see what works for you.
Ideas & Inspiration
This is the bread and butter of interiors based content. Visually heavy, giving your reader specific ideas and inspiration around a topic they are searching for.
Usually focused around specific rooms of the house, it’s easy to imagine what people might be searching for in Google when looking for ideas for decorating their house, anything from ‘kitchen ideas’ to ‘loft bedroom storage ideas’.
These types of keywords are searched for millions of times a month (even just in the UK) and can be a great way to drive a lot of traffic to your blog.
That said, the competition is fierce. Large publications (whose main revenue source is adverts on their website) need to drive traffic to increase their sales so these keywords can be extremely competitive.
However, there are still some great opportunities for your interior design business if you focus on more niche areas of this content type. Rather than going very generic like ‘bedroom ideas’ focus down on a particular colour of bedrooms to give inspiration to your readers such as ‘gold bedroom ideas’ or ‘guest bedroom ideas’.
Some examples of topics you could go after include:
- Kitchen Ideas
- Nautical Bedroom Ideas
- Country Kitchen Ideas
- Open Plan Living Room Ideas
- Bathroom Mirror Ideas
Examples of this content:
- How To Nail Open-Plan Living
- 12 Ways To Create The Perfect Nautical Decor Bathroom
- 36 Shabby Chic Kitchen Ideas
- How to Create a Farmhouse Inspired Kitchen
- 85 Inspiring Bohemian Living Room Designs
- Thanksgiving Table Decor Ideas
How-To Guides
Teach your potential clients how to do something you offer – this can be an incredible way for interior designers to showcase expertise on certain areas of the industry.
Whether that is helping them learn how to estimate how much paint they need to paint their bedroom, or how much material they need to reupholster a chair.
Supplementary content can support these blog posts such as videos and images showing each step of the guide – this can also help increase the time the reader spends on your site which will increase their chance of using your interior design business in the future.
The best How-To content from interior designers keeps things very simple and clear to ensure it’s easy for the reader to take action straight away. Imagine they are in the process of trying to do the task and need at the right speed for them to action.
Some examples of topics you could go after include:
- How To Measure Curtains
- How To Reupholster A Chair
- How To Distress Furniture
- How To Paint A Door
- How To Dress A Bed
Examples of this content:
- How to Paint Furniture: A Beginners Guide
- How to Reupholster a Chair
- How to Put Up Wallpaper: A Simple & Easy Guide
- How to Make a Drum Lampshade Using Your Own Fabric
- How to Make a Headboard: 18 DIY Headboard Ideas
Comparisons
Comparison posts are a great way to help your readers understand the difference between two types of topics/concepts.
Often they compare specific product types such as ‘gas vs electric hob’ or ‘blinds vs curtains’ and it’s essential to make it obvious to your readers what are the best option for them by highlighting the pros and cons of each.
Additionally, there are often comparisons of specific brands such as ‘nest vs hive’ or ‘moduleo vs karndean’ where you may need to help them even more and this also gives you an opportunity to utilise affiliate links to increase your income.
Naturally, there are many other comparisons in the design world that people are searching for – but focus on what you know and it will really highlight your skills.
Some examples of topics you could go after include:
- Wool vs Down Duvet
- Eggshell vs Satin
- Bath vs Shower
- Porcelain vs Ceramic Tile
- Underfloor Heating vs Radiators
Examples of this content:
- Why is a wool duvet better than a goose down duvet?
- Satin Paint vs Eggshell Paint
- This Is Why Baths Are So Good For You
- Ceramic vs Porcelain Tiles
- Underfloor Heating vs. Radiators – The Key Differences
Best Of
If you are looking to earn extra income from affiliate marketing, then Best Of content is perfect for you.
Based off (quite obviously) people searching for ‘Best X’ in relation to products in their home – you can create curated lists of products suitable for whatever the need for the reader.
These types of content can be great for going after long-tail keywords that whilst having less search volume, have a much lower competition and are easier to drive traffic to your blog.
Some examples of topics you could go after include:
- Best Pendant Lights For Kitchen
- Best Candles For Relaxation
- Best Rugs For Living Room
- Best Vases For Tulips
- Best Throws For Sofas
Examples of this content:
- How to Pick The Right Pendant For Your Kitchen Island
- 10 Super-Relaxing Candle Scents to Help You Chill
- The Best Tulip Vases
- Bedroom curtain ideas: 16 curtain designs for beautiful boudoirs
- 11 best floor lamps to light up your life in 2019
Colour Schemes
Does this colour go with that colour? A question many people are themselves when it comes to their home.
Other than knowing that grey is the overwhelmingly most popular colour in people’s homes, users will want to know what works well with it to fit their personality. Whether that’s utilising oranges and copper or pink and rose gold.
With an ever-increasing abundance of colour options from paint companies getting it right is more crucial for people in their homes than ever before.
Highlight key looks and trends that go well together, what colours are both popular or up-and-coming. If you predicted copper was going to be a key look in homes 5 years ago, you would have made a lot of money.
Some examples of topics you could go after include:
- Bedroom Colour Schemes
- Kitchen Colour Schemes
- Colour Schemes For Dark Hallways
- Small Bathroom Colour Ideas
Examples of this content:
- 15 Perfect Bedroom Colour Schemes & Combination Ideas
- 20 Timeless and Beautiful Kitchen Colour Schemes
- The 3 Best NOT BORING Paint Colours to Brighten Up a Dark Hallway
- 10 Colour Ideas & Painting Tips To Make Your Small Bathroom Seem Larger
Trends Specific
Whether you are a fan of trends or not, there are many out there that really want to know about them.
They aren’t always trends that are swiftly moving on through and short-lived – there are long-term trends such as ‘scandinavian interior design’ type trends that likely will never die.
The key to this type of content is to showcase examples of how your readers can get the same look in their home – whether they want it across their whole house or maybe just want hints of it in their living room.
As ever, strong usage of imagery is essential as this will really help your readers imagine the looks in their own home.
Some examples of topics you could go after include:
- Interior Design Trends 2020
- Scandinavian Interior Design
- Hamptons Style Living Rooms
- Nautical Bathrooms
Examples of this content:
- Interior Trends: 15 Top 2019-2020 Decor Trends According To Pinterest
- The Complete Guide To Scandinavian Design
- Let’s Give Your Living Room A Hamptons Style Update
- 9 Inspiring Nautical Bathroom Ideas
Lifestyle
Interiors can play a vital role in the lifestyle trends that the world lives by.
Lifestyle trends, such as Hygge, can often be greatly influenced by your home as such interior designers with blogs can capitalise on this by giving readers the achieving this lifestyle ‘in your home’ element.
There are other factors of people’s lives that are playing into the hands of interior design blogs – with the ‘internet of things’ leading to more and more appliances and smart devices being part of our lives – discussing how to incorporate these into your home without ruining the aesthetics can be important to many.
Some examples of topics you could go after include:
- Future of Interior Design
- Hygge
- Lagom
- Cwtch
- Còsagach
Examples of this content:
- Why Còsagach Is the New Hygge
- Why Cwtch is the New Hygge
- How to bring lagom into your home: 16 tips from designers and stylists
- How To Hygge: Embrace The Cosy Danish Concept
- 2020 Predictions: The Future of Interior Design
Seasonal
Whilst not fully evergreen content, seasonal content presents an opportunity for consistent upticks in traffic during certain periods of the year.
As there are seasonal opportunities pretty much the entire year, you can capitalise on this to drive a lot of traffic to your blog.
This can be event-based or general season-related. For example, you can target Christmas related content as well as winter-focused articles. Some keywords include ‘how to decorate a christmas tree’ or ‘winter decor ideas’.
Your readers will love this content as its more timely than other evergreen type content.
Some examples of topics you could go after include:
- Summer Decorating Ideas
- How To Decorate A Christmas Tree
- Christmas Decor Ideas
- Christmas Table Setting Ideas
- Halloween Living Room Ideas
Examples of this content:
- 10 Easy Summer Decorating Ideas
- How to decorate a Christmas tree – Step by Step
- 50 Christmas Decoration Ideas That Will Give You Holiday #GOALS
- 22 Pretty Christmas Table Decorations and Settings
- The Best Halloween Decorating Ideas for Your Modern Home
One thing that you will notice in most of the interior design blog post ideas in each framework is that visuals are extremely important.
This should come as no surprise – and your blog content is a prime example to really show off interior designers’ work through the images which can attract potential clients without being super-selly in the writing.
What content frameworks are working for you?
