Decor Blueprint was created to close that gap. Instead of endless inspiration with no direction, we focus on decision-making: explaining the why behind good design, offering tools that guide real choices, and helping you execute ideas with clarity and confidence.
Decor Blueprint began with a genuine love for decorating and a curiosity about how people experience the spaces they live and work in.
Founded nearly a decade ago by Freddie, the site was originally created to support interior decorators navigating both the creative and business sides of their work. Through years of experience working closely with designers, bloggers, and brands, Decor Blueprint grew into a trusted industry resource.
As the audience and industry evolved, so did the platform. What began as a business focused resource naturally expanded into something broader, shaped by experience and a growing interest in understanding how design decisions are made.
Today, Decor Blueprint enters its next chapter under the direction of Ashleigh. With a background in digital marketing spanning websites, SEO, PPC, and LSA, her approach blends strategy with creativity, always viewing decisions through the customer’s perspective and focusing on how a space feels as much as how it functions.
Interior decorating has long been a personal passion, extending into freelance work and modern, minimalist DIY projects at home. Outside of work, Ashleigh enjoys cooking, traveling with her husband, spending time with her dog Oliver, and her three cats Edgar, Cecelia, and Chloe. She is often drawing inspiration from Architectural Digest and Elle Decor, studying how trends evolve into something lasting.
Today, Decor Blueprint exists as a resource and community for decorators, designers, and design lovers alike. The focus is education, offering guidance, practical tools, and insight that helps people make confident design decisions.
At its core, Decor Blueprint is built on the belief that the best spaces are created with curiosity, care, and purpose.
